World Cellular phone

The term consolidated statements ended March, 08 which the sharp announced on the 25th had good prime liquid crystal television and prime cellular phone, sales updated 3,417,700 million yen, the increase of 9.3% compared with the preceding term, and the current income updated the highest ever by both five-year continuation with 101,900 million yen, the increase of this 0.2%.
However, the operating profit which shows a vocational profit is operating decrease of profit for the first time in 183,600 million yen and six years, this 1.5% decrease. In addition to the influence which changed the depreciation method, the jump of a strong yen or a material price which progressed rapidly was also depressed.
The sales in the world market of a liquid crystal television (more than 10 type) are 814,100 million yen, the increase of this 32%. The volume of sales was 8,248,000 sets, the increase of this 37%. Although all far exceeded the last fiscal year, it was not extended, so that the price decline considered in the North America which had the influence of a U.S. subprime problem violently, and Europe, and 9 million sets of a target were not reached.
President Mikio Katayama admited, "The target was too high and there was no price competitiveness." Since Olympic Games in Beijing were scheduled for summer, the world sales goals in the 08 fiscal year expected the flourishing demand in newly emerging countries, such as China, and could be 10 million sets.
In order that overseas may occupy more than half of sales, uneasiness is also in the future. If a strong yen progresses 1 yen, it becomes a depression factor of 2 billion yen with an operating profit base, and "since the assumption rate was changed to 100 yen from 110 yen this spring, the influence about of 20 billion will be received by simple calculation" (President Katayama). It will say, if the jump of a material price is also severe and serves as about 10 billion yen cost increase in every year.