Heisei Chikuho Railway To sale, such as station naming rights

The third sector "Heisei Chikuho Railway" (head office and prefecture-in-question 福智町) which operates around Fukuoka 筑豊、 capital Tsukiji announced on the 27th that it sells the institution naming rights (naming rights) of all the 35 stations and five vehicles from July. The first trial on the railroad of Kyushu. The company is in the red [ for four consecutive terms ] till the 07 fiscal year, and is a part of an increase-of-income measure.
A sales total carries out the Nogata station (Nogata-shi) of the passenger most numerous in every year and 5 million yen, and other 34 stations are reduced according to the number of passengers. The plan made into the form combined with the present name of the station although a company name is also O.K. the new model which introduced all five vehicles last year -- "-- it is -- a thing -- it is number" and becomes a form where a name is changed here. The right of complete wrapping including interior is attached, and it is 3 million yen per year. A betterment expense is the naming Lord's burden.
The company's user decreases for 13 consecutive years, and 2,020,000 lowest ever people and financial difficulties continue in the last fiscal year. Thorough PR measure has been continued on along-the-line resident 100,000 household in August, last year, such as carrying out every house distribution of "since 1 time may be sufficient, ride", and the flier.
Managing director Seigo Dejima is saying to naming-rights sale, "Honesty was also thought "or it did so far", but it expected that it became an eyeball of reorganization somehow, and he plunged." An inquiry is the company (0947-22-1000).
Heisei Chikuho Railway To sale, such as station naming rights