The price is raised 1 to 3.3% by 9 type of a car. A passenger car is for the first time in 34 years.

Toyota Motor announced on the 25th that it raises the manufacturer's suggested price for domestic of hybrid car (HV)2 types of a car, such as "Prius", and commercial vehicle, such as light truck, 7 type of a car 1 to 3.3% from September 1. The price increase of Toyota without a model change has been the first time in 16 years since 92, and the price increase of a passenger car has become for the first time in 34 years since 74.
In HV, Prius and the sport type multipurpose vehicle (SUV) "Harrier hybrid" are pulled up 3%. In the case of Prius S, it changes to 2,383,500 yen. A commercial vehicle also raises the price of a light truck "Dina" etc. 1 to 3.3% in part.
It was judged that raw-material quantity -- the price of the steel materials for cars in the current fiscal year rises a little more than 30 percent compared with last fiscal year -- was serious, and could not respond only by cost reduction efforts. However, since the domestic market was sluggish, there were few consideration and competition types of a car, and they extracted the influence on sale to the commercial vehicle whose part and other company of HV where sale is good have raised the price against the background of gasoline quantity.
About other HV(s) and gasoline cars, it will be planned to improve a price from now on according to a model change etc.
If the price increase of a new car is revolved, Nissan Motor etc. shows the intention to follow in Toyota's footsteps, but some Toyota is also likely to affect the price strategy of the other company by having limited to the type of a car.
9 type of a car. A passenger car is for the first time in 34 years. ">The price is raised 1 to 3.3% by 9 type of a car. A passenger car is for the first time in 34 years.